The media of mass communication / John Vivian.

Format:

Book

Author/Creator:

Vivian, John.

Language:

English

Subjects (All):

Mass media.

Physical Description:

xxvii, 516 pages : illustrations (chiefly color) ; 28 cm

Edition:

Eighth edition.

Place of Publication:

Boston, MA : Pearson Allyn and Bacon, [2007]

Summary:

Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.

Contents:

Part 1 The Mass Media

Chapter 1 Mass Media Literacy

Vignette: Arthur Sulzberger Jr. 1

Importance of Mass Media 2

Culture and Values 4

Primary Mass Media 6

Technology Melds 9

MSM and New Media 10

Mass Media Models 11

Economics of Mass Media 14

Media Conglomeration 19

Vignette: Judith Regan 29

Influence of Books 30

Book Industry 33

Book Products 36

Transformational Formats 39

Book Authors 41

Book Issues and Trends 44

Evaluating Books 48

Chapter 3 Newspapers

Vignette: Mary Junck 53

Importance of Newspapers 54

Newspaper Products 56

Newspaper Chain Ownership 58

National Dailies 60

New York Times 65

Hometown Newspapers 67

Challenges for Daily Newspapers 68

Weekly Newspapers 71

Alternative and Minority Newspapers 72

Evaluating Newspapers 75

Chapter 4 Magazines

Vignette: Bonnie Fuller 81

Influence of Magazines 82

Magazines as Media Innovators 84

Consumer Magazines 85

Non-Newsrack Magazines 89

Magazine Demassification 92

Evaluating Magazines 96

Chapter 5 Sound Recording

Vignette: Shawn Fanning 101

Influence of Sound Recordings 102

Recording Industry 103

Transforming Innovations 104

Regulatory Pressure 109

Artistic Autonomy 111

Streaming Crisis 114

Evaluating Recording Companies 117

Chapter 6 Movies

Vignette: Mark Cuban 121

Importance of Movies 122

Movie Technology 123

Movie Industry Structure 126

Economics of Movies 131

Movie Issues and Trends 136

Media Literacy and Movies 142

Chapter 7 Radio

Vignette: Howard Stern 147

Influence of Radio 148

Radio Technology 149

Radio Industry Infrastructure 150

Infrastructure Transition 154

Corporate Radio 157

Radio Content 160

Quality on the Air 167

Radio Trends 167

Chapter 8 Television

Vignette: Mark Burnett 171

Influence of Television 172

Technology of Television 174

Television Delivery Systems 178

Structure of U.S. Television 179

Over-Air Networks 181

Cable Television 185

Television Entertainment 187

Television News 190

Public Television 193

Whither Goes Television 195

Chapter 9 The Internet

Vignette: Marc Andreessen 201

Influence of the Internet 202

Internet Technology 204

Reshaping the Internet 210

Commerce and the Internet 211

Evaluating the Internet 213

Media Melding 215

Public Policy and the Internet 217

Part 2 Mass Messages

Chapter 10 News

Vignette: Deep Throat 225

Journalism Traditions 226

Concepts of News 234

Defining Objectivity 237

Personal Values in News 237

Variables Affecting News 241

Influences on News 243

Confidential Sources 245

Journalism Trends 248

Identifying Good Journalism 251

Chapter 11 Public Relations

Vignette: Sam Walton 255

Importance of Public Relations 256

Origins of Public Relations 258

Structure of Public Relations 263

Public Relations Services 265

Media Relations 269

Professionalization 273

Chapter 12 Advertising

Vignette: Dorcas Reilly 279

Importance of Advertising 280

Origins of Advertising 281

Advertising Agencies 283

Placing Advertisements 285

Pitching Messages 288

Research and Psychology 293

Advertising Regulation 295

Problems and Issues 299

Chapter 13 Entertainment

Vignette: Jerry Bruckheimer 305

Entertainment in History 306

Performance as Media Entertainment 308

Storytelling as Media Entertainment 309

Music as Media Entertainment 311

Sports as Media Entertainment 313

Sex as Media Entertainment 316

Evaluating Media Content 318

Chapter 14 Media Research

Vignette: Susan Whiting 325

Public-Opinion Sampling 326

Measuring Audience Size 332

Measuring Audience Reaction 339

Audience Analysis 340

Applied and Theoretical Research 343

Part 3 Mass Media Issues

Chapter 15 Mass Communication

Vignette: Wilbur Schramm 347

Types of Communication 348

Components of Mass Communication 349

Communication Models 351

Fundamentals in the Process 354

Players in the Process 356

Impediments to Communication 357

Results of Mass Communication 359

Chapter 16 Mass Media Effects

Vignette: Orson Welles 363

Effects Studies 364

Uses and Gratifications Studies 368

Individual Selectivity 370

Socialization 372

Media-Depicted Violence 375

Media Agenda-Setting for Individuals 383

Media-Induced Anxiety and Apathy 384

Chapter 17 Mass Media and Society

Vignette: Marshall McLuhan 389

Mass Media Role in Culture 390

Social Stability 394

Cultural Transmission 400

Mass Media and Fundamental Change 402

Chapter 18 Global Mass Media

Vignette: Jacques Chirac 407

Mass Media and Nation-States 408

Global Conglomeration 409

Effects of Globalization 411

Cultural Intrusion 411

Global Media Models 416

Global Media Players 420

Global Media Companies 422

Distinctive Media Systems 424

Media Pressure Points 427

War Zones 430

Chapter 19 Mass Media and Governance

Vignette: Arnold Schwarzenegger 437

Media Role in Governance 438

Media as Information Sources 441

Media Effects on Governance 442

Government Manipulation of Media 446

Status of the Watchdog 448

Media-Government Issues 453

Chapter 20 Mass Media Law

Vignette: John Perry Barlow 459

The U.S. Constitution 460

Prior Restraint 461

Defamation 466

Privacy Law 470

Journalism Law 471

Obscenity and Pornography 473

Censorship Today 474

Copyright 476

Chapter 21 Ethics and the Mass Media

Vignette: Ted Cohen 481

The Difficulty of Ethics 482

Media Ethics 485

Moral Principles 486

Process versus Outcome 489

Potter's Box 491

Ethics and Other Issues 493

Unsettled, Unsettling Issues 494

Chapter 22 Visual Messages

Vignette: Al Diaz

Early Media Illustrations

Photographic Technology

Photography in Mass Communication

Cameras, Films and Techniques

Documentary Photography

Persuasive Photography

Reality Photography

Evaluating Visual Messages

Visual Issues

Chapter 23 Media and Political Systems

Vignette: John Twyn

Four Theories Model

Authoritarian Media

Communist Media

Libertarian Model

Social Responsibility Model

Freedom and Responsibility

Media Future: Political and Media Systems.

Notes:

Includes bibliographical references and index.

ISBN:

0205477534

9780205477531

OCLC:

63660946