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The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Lippincott Library HF5415.32 .O745 2008
Available
- Format:
- Book
- Author/Creator:
- O'Shaughnessy, John, 1927-2023.
- Series:
- Routledge interpretive marketing research series
- Language:
- English
- Subjects (All):
- Consumers' preferences.
- Consumer behavior.
- Consumers--Research.
- Consumers.
- Marketing--Psychological aspects.
- Marketing.
- Physical Description:
- xiii, 139 pages ; 25 cm.
- Place of Publication:
- London ; New York : Routledge, 2008.
- Notes:
- Includes bibliographical references (pages [122]-132) and index.
- ISBN:
- 9780415773232
- 0415773237
- OCLC:
- 137305699
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