Jiggle : (re)shaping American women / Wendy Burns-Ardolino.

Format:

Book

Author/Creator:

Burns-Ardolino, Wendy A.

Language:

English

Subjects (All):

Foundation garments--History.

Foundation garments.

Foundation garments--Social aspects.

Women's clothing--Psychological aspects.

Women's clothing.

Body image in women.

Social aspects.

History.

Physical Description:

xxv, 190 pages : illustrations ; 24 cm

Place of Publication:

Lanham, MD : Lexington Books, [2007]

Summary:

Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, telephone surveys, and interviews with women, Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fashion, femininity, and gendered performatives.

Contents:

Not your grandma's girdles!

Dress codes : foundationwear required

Boomers and X-ers : mothers and daughters

The myths of freedom and control : constructing the ideal feminine form in advertising

Under cover agency?

Minding our bodies : displacing the foundations of femininity

Conclusions, and some afterthoughts.

Notes:

Includes bibliographical references (pages 171-186) and index.

ISBN:

9780739112984

0739112988

9780739112991

0739112996

OCLC:

164803170