Provocateur : images of women and minorities in advertising / Anthony J. Cortese.

Format:

Book

Author/Creator:

Cortese, Anthony Joseph Paul.

Language:

English

Subjects (All):

Advertising--Social aspects.

Advertising.

Minorities in advertising.

Women in advertising.

Physical Description:

xi, 179 pages : illustrations ; 26 cm

Edition:

Third edition.

Place of Publication:

Lanham : Rowman & Littlefield Publishers, [2008]

Summary:

In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes new advertisements and updated analyses, and Cortese concludes with policy implications for advertising.

Contents:

Representations, multiculturalism, and mass media

Visual attraction, body display, and advertising

Constructed bodies, deconstructing ads: sexism in advertising

Symbolic racism in advertising

Ethnic advertising

Speed and fragmentation: toward postmodern consciousness.

Notes:

Includes bibliographical references (pages 161-169) and index.

ISBN:

9780742555389

0742555380

9780742555396

0742555399

OCLC:

163625306