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Starbucked : a double tall tale of caffeine, commerce, and culture / Taylor Clark.
Lippincott Library HD9199.U54 S733 2007
Available
- Format:
- Book
- Author/Creator:
- Clark, Taylor, 1979-
- Language:
- English
- Subjects (All):
- Starbucks Coffee Company.
- Coffee industry--History.
- Coffee industry.
- Coffee--Social aspects.
- Coffee.
- Coffee shops--Social aspects.
- Coffee shops.
- Corporate culture--Case studies.
- Corporate culture.
- International business enterprises.
- Social aspects.
- History.
- United States.
- International business enterprises--United States--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 297 pages ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York : Little, Brown, 2007.
- Summary:
- Some of the surprises brewing in Taylor Clarks' starbucked: Starbucks now opens more than two thousand coffeehouses per year - an average of six new stores a day. The company plans to surpass forty thousand stores, which would make it the biggest chain on the planet. Americans now drink so much coffee that scientists have detected caffeine in many of the nation's rivers, lakes, and bays - and even in treated drinking water. Starbucks's research and development department tries to anticipate which colors will be hot in the fashion world a year from now, so that future Frappuccino flavors will match the outfits of trendy customers. Starbucks builds coffeehouses in such close proximity to each other that they can be as little as twelve feet apart, as in one Portland, Oregon, mall. Starbucks situates stores near dry cleaners and video rental shops to give customers two opportunities to buy coffee: once when dropping something off, once when picking it up. Starbucks likes to intimidate its competitors with avalanches of store openings - as many as five new cafes per day in a single city. Do you think Starbucks is putting mom-and-pop coffee shops out of business? Think again ....
- Contents:
- Introduction: The experiment
- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan
- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies
- Epilogue: The last drop.
- Notes:
- Includes bibliographical references (pages 275-289) and index.
- ISBN:
- 9780316013482
- 031601348X
- OCLC:
- 122291711
- Online:
- Publisher description
- Contributor biographical information
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