Campaign advertising and American democracy / Michael M. Franz ... [and others].

Format:

Book

Contributor:

Franz, Michael M., 1976-

Language:

English

Subjects (All):

Political campaigns--United States.

Political campaigns.

United States.

Advertising, Political--United States.

Advertising, Political.

Physical Description:

xiv, 197 pages : illustrations ; 23 cm

Place of Publication:

Philadelphia : Temple University Press, 2007.

Summary:

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.& Contrary to widely held beliefs, & political ads do not turn people off to politics.

Contents:

Campaign advertising : the whipping boy of American politics

Campaign ads as information supplements : a spillover theory of advertising effects

Measuring exposure to campaign ads

Tracking the volume and content of political advertising

What, when, and where : making sense of campaign advertising

What did they know and when did they know it?

Campaign advertising and voter attitudes toward the political process

Campaign advertising and citizen participation

Advertising tone and political engagement

Campaign advertising and American democracy

Appendix A: Assessing the validity of the CMAG tracking data

Appendix B: Assessing the reliability of the CMAG storyboard coding

Appendix C: Data set and variables

Appendix D: Wisconsin advertising project coding sheet for 2000 ads

Appendix E: Wisconsin advertising project coding sheet for 2004 ads.

Notes:

Includes bibliographical references (pages [187]-193) and index.

ISBN:

9781592134557

9781592134564

1592134556

1592134564

OCLC:

144547605

Online:

Contributor biographical information