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Marketing literature : the making of contemporary writing in Britain / Claire Squires.
Table of contents only Available online
View online- Format:
- Book
- Author/Creator:
- Squires, Claire.
- Language:
- English
- Subjects (All):
- Literature publishing--Great Britain.
- Literature publishing.
- Fiction--Publishing--Great Britain.
- Fiction.
- Books--Great Britain--Marketing.
- Books.
- English fiction--20th century--History and criticism.
- English fiction.
- Marketing.
- Fiction--Publishing.
- Great Britain.
- Physical Description:
- ix, 237 pages ; 23 cm
- Place of Publication:
- Basingstoke [England] ; New York : Palgrave Macmillan, 2007.
- Contents:
- Publishing contexts and market conditions
- Literature and marketing
- Genre in the marketplace
- Icons and phenomenons
- Marketing stories
- Crossovers
- Conclusion : writing beyond marketing.
- Notes:
- Includes bibliographical references (pages 215-231) and index.
- ISBN:
- 140399773X
- 9781403997739
- OCLC:
- 124157801
- Online:
- Publisher description
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