2 options
Go figure! New directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips, editors.
Van Pelt Library P301.5.A38 G6 2008
By Request
- Format:
- Book
- Language:
- English
- Subjects (All):
- Rhetoric.
- Visual communication.
- Advertising--Language.
- Advertising.
- Physical Description:
- 330 pages : illustrations ; 24 cm
- Place of Publication:
- Armonk, N.Y. : M.E. Sharpe, [2008]
- Contents:
- Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips
- Rediscovering theory / Eric D. DeRosia
- Rhetrickery and rhetruth in soap operas / Barbara B. Stern
- What the symbol can't, the icon can / Val Larsen
- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann
- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes
- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern
- The case for a complexity continuum / Tina M. Lowrey
- Pictorial and multimodal metaphor in commercials / Charles Forceville
- Reading pictures / Kai-Yu Wang and Laura A. Peracchio
- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord
- A visit to the rhetorician's workbench / Edward F. McQuarrie
- Visual analysis of images in brand culture / Jonathan E. Schroeder
- Expanding rhetoric / Linda M. Scott.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780765618016
- 076561801X
- 9780765621337
- 0765621339
- OCLC:
- 144328323
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.