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A festa junina em Campina Grande-PB : uma estratégia de folkmarketing / Severino Alves de Lucena Filho.
Van Pelt Library GT4833.C36 L83 2007
Available
- Format:
- Book
- Government document
- Author/Creator:
- Lucena Filho, Severino Alves de, 1955-
- Language:
- Portuguese
- Subjects (All):
- Festivals--Brazil--Campina Grande (Paraíba).
- Festivals.
- Brazil--Campina Grande (Paraíba).
- Marketing--Brazil--Campina Grande (Paraíba).
- Marketing.
- Campina Grande (Paraíba, Brazil)--Social life and customs.
- Campina Grande (Paraíba, Brazil).
- Physical Description:
- 218 pages : illustrations ; 21 cm
- Place of Publication:
- João Pessoa : Editora Universitária UFPB, 2007.
- Notes:
- Originally presented as the author's thesis (doctoral)--Pontifícia Universidade Católica do Rio Grande do Sul.
- Includes bibliographical references (pages 209-218).
- ISBN:
- 9788577451074
- 8577451070
- OCLC:
- 261158261
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