Kids rule! : Nickelodeon and consumer citizenship / Sarah Banet-Weiser.

Format:

Book

Author/Creator:

Banet-Weiser, Sarah, 1966-

Series:

Console-ing passions

Language:

English

Subjects (All):

Nickelodeon (Television network).

Children's television programs--United States.

Children's television programs.

United States.

Child consumers--United States.

Child consumers.

Physical Description:

xiv, 276 pages : illustrations ; 25 cm.

Other Title:

Nickelodeon and consumer citizenship

Place of Publication:

Durham : Duke University Press, [2007]

Summary:

In Kids Rule! Sarah Banet-Weiser examines the table network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America's young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network's self-conscious engagement with kids-its creation of a "Nickelodeon Nation" offering choices and empowerment within a world structured by rigid adult rules-combines an appeal to kids' formidable purchasing power with assertions of their political and cultural power.

Contents:

1 "We, The People of Nickelodeon": Theorizing Empowerment and Consumer Citizenship 1

2 The Success Story: Nickelodeon and the Cable Industry 38

3 The Nickelodeon Brand: Buying and Selling the Audience 69

4 Girls Rule! Gender, Feminism, and Nickelodeon 104

5 Consuming Race on Nickelodeon 142

6 Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand 178

Conclusion: Kids Rule: The Nickelodeon Universe 211.

Notes:

Includes bibliographical references (pages [245]-257) and index.

ISBN:

9780822339762

0822339765

9780822339939

0822339935

OCLC:

122701743