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The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell, Mario Moussa.
Lippincott Library HF5438.25 .S48 2007
Available
LIBRA HF5438.25 .S48 2007
Available from offsite location
- Format:
- Book
- Author/Creator:
- Shell, G. Richard, 1949-
- Language:
- English
- Subjects (All):
- Selling.
- Marketing.
- Persuasion (Psychology).
- Physical Description:
- vii, 312 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Portfolio, 2007.
- Notes:
- Includes bibliographical references (pages 293-301) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Sabin W. Colton, Jr., Memorial Fund.
- ISBN:
- 9781591841760
- 1591841763
- OCLC:
- 159822022
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