Media management : a casebook approach / George Sylvie ... [and others].

Format:

Book

Contributor:

Sylvie, George.

Series:

LEA's communication series

Language:

English

Subjects (All):

Mass media--Management--Case studies.

Mass media.

Mass media--Management.

Genre:

Case studies.

Physical Description:

xi, 414 pages : illustrations ; 23 cm.

Edition:

Fourth edition.

Place of Publication:

New York : Lawrence Erlbaum Associates, [2008]

Summary:

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.

Among the additions to this fourth edition are: Expanded discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration of the aspects of change; and Increased emphasis on analysis.

This edition also includes management scenarios in which the participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Contents:

1 Managerial Decision Making 1

2 Leadership and the Workforce 29

3 Motivation 51

4 Management of Global Media Organizations 79

5 Innovation and the Future 105

6 Law, Regulation, and Ethics 133

7 Planning 171

8 Market Analysis 197

9 Marketing and Research 231

10 Making Sense of It All: Managing Knowledge 301

Extended Case Studies 325.

Notes:

Includes bibliographical references (pages [383]-404) and indexes.

ISBN:

9780805861976

0805861971

OCLC:

167764170