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Flight of the titans / Kenny Kemp.
- Format:
- Book
- Author/Creator:
- Kemp, Kenny, 1957-
- Language:
- English
- Subjects (All):
- Boeing Aerospace Company.
- Airbus Industrie.
- Airbus A380 (Jet transport).
- Physical Description:
- 264 pages, 4 unnumbered leaves of plates : illustrations ; 24 cm
- Place of Publication:
- London : Virgin, [2006]
- Summary:
- For the first time there is a serious challenge to Boeing's iconic 747 Jumbo Jet. Able to carry 800 passengers, Airbus believes the A380 is the plane of the future. However, Boeing have thrown their weight behind the 787 Dreamliner - a smaller, point-to-point airliner, with an emphasis on fuel economy and reduced emissions. It is a clash of ideals and inventions, of countries and convictions, and the outcome is hard to predict.
- Award-winning journalist Kenny Kemp brilliantly recounts a battle of international interests that has been raging for the last 25 years. Exclusive interviews reveal what Boeing and Airbus really think of each other, who pulls the strings behind the scenes and how Boeing is responding to the new European challenge.
- Insightful, impartial and informed, The Flight of the Titans is a gripping account of rivalry and risk, and how two massive international companies are staking their reputations - and businesses - on their vision of the future.
- Contents:
- 1 An Oasis of Optimism 1
- 2 Come On, Let's Fly! 8
- 3 Sir Rod Maps Out the Battlefield 13
- 4 The Comet Leads the Jet Age 27
- 5 Airbus Finds Le Genius 38
- 6 Roger Agrees to Take On the Job 51
- 7 Boeing, Boeing, Boeing 58
- 8 Engine Failure and a US Lifeline 71
- 9 The Making of the Airbus 300B 85
- 10 A Spaceman's Eastern Magic 92
- 11 The Europeans in Bed with Boeing 100
- 12 A Jumbo Icon Shrinks the Globe 107
- 13 Airbus in the Family Way 116
- 14 Triple Seven Up 131
- 15 An Airbus Deal is Bolted Together 156
- 16 The Conception, Birth and Flight of the A380 171
- 17 Dreamliners are Made of This 183
- 18 Rolls-Royce Rides High On Both Horses 192
- 19 A Giant Body for the Germans 199
- 20 Airbus's Super Salesman 208
- 21 Sex, Lies and Boeing's Board-Room Bother 214
- 22 A Virgin Trip to Mumbai 221
- 23 A Temporary Truce in Paris 230
- 24 The Future Battle 243.
- Notes:
- Includes bibliographical references (pages 253-254) and index.
- ISBN:
- 0753510146
- 9780753510148
- OCLC:
- 68207346
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