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McIlhenny's gold : how a Louisiana family built the Tabasco empire / Jeffrey Rothfeder.

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Lippincott Library HD9330.S364 M457 2007
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Format:
Book
Author/Creator:
Rothfeder, Jeffrey.
Language:
English
Subjects (All):
McIlhenny Co--History.
McIlhenny Co.
Hot pepper sauce industry--Louisiana--History.
Hot pepper sauce industry.
Tabasco sauce--Louisiana--History.
Tabasco sauce.
History.
Louisiana.
Physical Description:
251 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Edition:
First edition.
Place of Publication:
New York : Collins, [2007]
Summary:
The absorbing story of how the McIlhenny Company--a secretive, island-dwelling family business that clings to tradition--launched one of the hottest products of all time.
Contents:
Tobasco road
The forebears
White hot
E. McIlhenny's tabasco pepper sauce
The business model
Rough rider
Great white father
Fighting words
Tango
Nirvana
Sic semper fidelis
New Iberia connection
Hot enough for you?
The outsider
The family business at 140.
Notes:
Includes bibliographical references (pages [225]-242) and index.
ISBN:
9780060721848
0060721847
OCLC:
137331517

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