Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.

Format:

Book

Author/Creator:

Lopes, Teresa da Silva, 1968-

Series:

Cambridge studies in the emergence of global enterprise

Language:

English

Subjects (All):

Alcoholic beverage industry.

International business enterprises.

Brand name products.

Physical Description:

xxii, 303 pages, 22 pages of plates : illustrations (some color) ; 24 cm.

Place of Publication:

Cambridge ; New York : Cambridge University Press, 2007.

Summary:

Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinational corporations through the focus on brands.

Contents:

Preface

List of abbreviations

Brands and the growth of multinationals

Leading firms : the historical legacy

Growth and survival

Family ownership and managerial control

Channel management

Diversification strategies

Acquiring brands

The life of brands

Conclusion

Appendix 1. Value added chain in alcoholic beverages

Appendix 2. Brands owned by the leading multinationals in 2005

Appendix 3. Annual sales for each firm in alcoholic beverages

Appendix 4. Selection of the sample

Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages

Appendix 6. Types of governance structures in distribution, 1900

2005

Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge

Appendix 8. Diversification strategies

Appendix 9. Patterns of diversification within alcoholic beverages

Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions

Appendix 11. Evolution of sales of the world's leading brands by beverage type

Bibliography.

Notes:

Includes bibliographical references (pages 263-285) and index.

ISBN:

9780521833974

0521833973

OCLC:

77758962

Online:

Publisher description

Contributor biographical information