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Marketing in the service sector / John M. Rathmell.
- Format:
- Book
- Author/Creator:
- Rathmell, John M.
- Language:
- English
- Subjects (All):
- Marketing--United States.
- Marketing.
- United States.
- Service industries--United States.
- Service industries.
- Physical Description:
- viii, 232 pages : illustrations ; 23 cm
- Place of Publication:
- Cambridge, Mass. : Winthrop Publishers, [1974]
- Notes:
- Bibliography: pages 221-229.
- ISBN:
- 0876265611
- OCLC:
- 805982
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