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Brand Bollywood : a new global entertainment order / Derek Bose.

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Van Pelt Library PN1993.5.I8 B67 2006
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LIBRA PN1993.5.I8 B67 2006
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Format:
Book
Author/Creator:
Bose, Derek.
Language:
English
Subjects (All):
Motion pictures--India.
Motion pictures.
India.
Performing arts--India.
Performing arts.
Physical Description:
226 pages ; 22 cm
Place of Publication:
New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2006.
Summary:
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.
Notes:
Includes index.
ISBN:
9780761935346
0761935347
OCLC:
71779013

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