New media and popular imagination : launching radio, television, and digital media in the United States / William Boddy.

Format:

Book

Author/Creator:

Boddy, William, 1953-

Contributor:

Phi Beta Kappa Library Trust Fund.

Series:

Oxford television studies

Language:

English

Subjects (All):

Television--United States.

Television.

Digital television--United States.

Digital television.

Radio--United States.

Radio.

Digital media--United States--History.

Digital media.

History.

United States.

Physical Description:

x, 172 pages : illustrations ; 24 cm.

Place of Publication:

Oxford ; New York : Oxford University Press, 2004.

Summary:

This pathbreaking book offers a highly original account of the ways in which successive media of electronic communication--radio, television, and digital media--have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyzes popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.

Contents:

1. Cinema and wireless in turn of the century popular imagination

2. Wireless nation : defining radio as a domestic technology

3. The amateur, the housewife, and the salesroom floor : promoting post-war US television

4. US television abroad 1960/1990 : market power and national introspection

5. 'Mission number one is to kill TV' : remaking the domestic television apparatus in the 1990s

6. Weather porn and the battle for eyeballs : the transition to digital broadcasting in the USA and the UK

7. Redefining the home screen : the case of the digital video recorder

8. Marketers strike back : virtual advertising

9. How God watches television : early responses to digital television

10. High tech in a falling market : interactivity and advertising form in contemporary US television

11. 'Too easy, too cheap and too fast to control' : intellectual property battles in digital television.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Phi Beta Kappa Library Trust Fund.

ISBN:

0198711468

9780198711469

019871145X

9780198711452

OCLC:

56383576

Online:

Publisher description

Contributor biographical information