Visual communication : integrating media, art, and science / Rick Williams and Julianne Newton.

Format:

Book

Author/Creator:

Williams, Rick, 1946-

Contributor:

Newton, Julianne Hickerson, 1949-

Language:

English

Subjects (All):

Visual communication.

Physical Description:

xxiii, 448 pages, 16 unnumbered pages of plates : illustrations (some color), maps (some color) ; 29 cm

Place of Publication:

New York : Lawrence Erlbaum Associates, [2007]

Summary:

Visual Communication advances a new understanding of how nonconscious visual knowing drives thinking and behavior before and beyond reason. By engaging readers in intuitive intelligences, Visual Communication cultivates visual and media literacies that are essential to negotiating 21st century cultures with the highest levels of intelligence and grace. Innovative in its field, it provides a solid overview of the most advanced thinking and research about visual communication, teaching readers how to balance rational and intuitive ways of knowing to enhance their understanding of media and to improve their lives and work.

This book has been developed for use across multiple disciplines that recognize visual and media literacy as core to communication, understanding, and behavior. A comprehensive text for studies in communication and the arts, the book is a critical visual resource in such disciplines as anthropology, sociology, psychology, literature, and education. The beautifully illustrated text explains complex theories in media, art, and science in simple and direct ways to facilitate application through a progression of creative exercises. Students in all disciplines will benefit intellectually and personally. Readers will enjoy working through Visual Communication as a source of fundamental ideas and practices that are central to their daily lives.

Contents:

Preface. Knowing Before Words xv

Introduction. The Integrative Mind 3

Clarifying Terms

Visual Intelligence

Musical Intelligence

Psychological Intelligence

Physiological Intelligence

Understanding a Key Point

Part I Vision and Intelligence. Understanding Intelligence as Intuitive and Rational 11

Chapter 1 Seeking Dynamic Balance: The Shaman, The Scientist, and the Theologian 13

She-Bear: The Power of Integrating Visual and Verbal Communication

A Theory of Integrative Mind

Table 2 Key Ideas

Table 3 Primary Intuitive & Rational Cognitive Processes

Creative 1 The Intimate Eye: Accessing Your Inner Vision Through Creative Visualization 23

The Goal: Enhancing Your Creative Abilities

Chapter 2 Abu Rocks: Integrating Perceptual and Conceptual Realities 35

Creative 2 Visualizing a Personal Symbolic Portrait 45

The Goal: Creative Problem Solving

Chapter 3 Art and Personal Development: The Quest for Balance 53

Art and the Integrated Individual

The Stages of Artistic Development

Creative 3 The Perceptual to Conceptual Leap: First Drawings 69

The Goal: Creative Decision Making

Chapter 4 Overcoming Intuitive Illiteracy: Accessing Your Whole Mind 73

Repetition Techniques & Perception

Rational Bias & Visual Response

The Second Nature of Consciousness

Creative 4 The Yin/Yang of Drawing: Drawing Contours, Not Features 85

The Goal: Integrating Ways of Seeing and Knowing

Chapter 5 Ulysses in His Right Mind: The Historical Intuitive Mind 99

Julian Jaynes: The Bicameral Mind & the Ancient Intuitive Mind

Bogen & Sperry and Distinctive Cognitive Processing

Creative 5 Drawing the Figure: One Contour, One Space at a Time 107

The Goal: Drawing What You See

Chapter 6 Multiple Intelligences and Nonconscious Biases: The Contemporary Intuitive Mind 113

Howard Gardner: Multiple Intelligence Theory

Table 4 Comparison of Integrative Mind and Gardner's Multiple Intelligences

The Nature of Holistic Processing

Damasio: Nonconscious Mind and Behavior

Table 5 Visual/Spatial Intelligence

Table 6 Intrapersonal Intelligence

Table 7 Interpersonal Intelligences

Table 8 Bodily Kinesthetic Intelligence

Table 9 Musical Intelligence

Table 10 Naturalist Intelligence

Table 11 Complementary/Parallel Systems of Knowing

Bringing It All Together

Creative 6 Bringing It All Together: Drawing for Real 129

The Goal: Seeing Results of Cognitive Balance

Part II Visual Illiteracy and Education. What We Don't Learn 131

Chapter 7 The Square Peg and the Round Hole: Education and Intuitive Intelligence 133

The Contemporary Vision

Cultivating the Intuitive

The Rational Side of Visual Literacy

The Intuitive Side of Visual Literacy

The Need for an Integrative New Approach

Table 12 Omniphasic Visual Literacy

Beyond Visual Literacy: A Holistic Approach to Being, Seeing, Knowing, and Creating

Table 13 Summary of Theories Relevant to Omniphasism

Creative 7 Designing Shapes: Concept in Visual Form 153

The Goal: Communicating Concepts Visually

Chapter 8 Visions in Voice: Language and the Intuitive Mind 159

Visions in Voice

Written Language

On Sounds and Signs

Words as Balanced Ways of Knowing

The Sounds of Words

The Form of the Presentation

Creative 8 The Visual Word: Giving Vision to Voice 177

The Goal: Integrating Visual and Verbal

Chapter 9 Insight Out: Dreams and the Nonconscious Mind 181

The Role of Dreams in Human Knowing

Miguel de Cervantes: Another Great Dreamer

What Science Has to Say

Historical Foundations of Dreams

Contemporary Research about Dreams

Creative 9 Dream Visions: Insight Out 197

The Goal: Understanding Mental Imagery

Chapter 10 Sharing the Vision: Photography as a Medium of Balance 203

Photographic Truth

Technique in Photography

The Still Camera

Film, Film Speed, and Digital Ratings

Photography and Light

Contrast

Direction

Color

Camera Controls

Shutter Speed Controls Light and Motion

F/Stop Controls Light and Depth of Field

Working Shutter Speed and F/Stop Together

Lenses

Adding Light

Tripods

Constantly Changing Technology

Creative 10 Image Insights: Photography from the Inside Out 233

The Goal: Translating Seeing into Images

Chapter 11 Designing for Meaning 241

The Basic Elements

Point

Line

Plane/Shape

Frame

The Core Principles

Rhythm

Balance

Proportion

Additional Terms of Graphic Structure

Movement

Center of Interest

Rule of Thirds

Scale

Spatiality

Light and Color

Tying it All Together

Principles of the Gestalt

Unity

Cultural Biases

Creative 11 Graphic Visions: Looking for Meaning 263

The Goal: Understanding the Frame

Chapter 12 Embedded Meanings: Learning to Look Behind the Mirrors and Beyond the Windows 273

Culture and Making Sense of What We See

Traditional Ways to Study Visuals

Other Methods to Study Visuals

Six Perspectives

Creative 12 Thinking Systematically about Images 293

The Goal: Focusing on the Rational

Part III The Public as Art and Image. The Academy, The Media, and Visual Persuasion 295

Chapter 13 Stopping Time and Framing Space 297

Still Media Defined

Formats of the Frame

Designing Well Within the Frame

Characteristics of Type

Parts of a Letterform

Type Groups

Other Terms

Practical Guidelines for Effective Design

More than Appearances

Creative 13 Personal Impact Assessment: Understanding Images from Intuitive and Rational Perspectives 323

The Goal: Understanding How Still Images Communicate

Chapter 14 Images That Move and Sound 333

Moving Media: Transcending Time & Space

The Body as Moving Image

Technological History

Basic Elements of Moving Images

Two-Dimensional Space

Three-Dimensional Space

Time and Motion

Sound

Returning to Content

Creative 14 Film Clip Analysis 359

The Goal: Understanding How Moving Images Communicate

Chapter 15 Living at the Speed of Mind: Old Media-New Media 365

What Does All This Mean?

What Do We Know?

Layout

Images

Ads

Multimedia

Reconceptualizing Media Studies

Creative 15 Communicating the Story of a Person 389

The Goal: To tell a story visually with supporting words

Chapter 16 The Thousand Year Project 397

Synthesis

The Larger Problem

From Ulysses to Artificial Intelligence

The Other Side of the Problem

The Plan

Table 14 The Key Ideas

An Eye to the Future

Afterword. Ecology in Paradise 417.

Notes:

Includes bibliographical references (pages 425-436) and indexes.

ISBN:

9780805850659

0805850651

9780805850666

080585066X

OCLC:

144516761