Communication of innovations : a journey with Ev Rogers / edited by Arvind Singhal, James W. Dearing.

Format:

Book

Contributor:

Singhal, Arvind, 1962-

Dearing, James W.

Language:

English

Subjects (All):

Rogers, Everett M.

Communication of technical information.

Diffusion of innovations--History--20th century.

Diffusion of innovations.

Technology transfer.

History.

Genre:

Festschriften.

Physical Description:

260 pages : illustrations ; 22 cm

Place of Publication:

New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2006.

Summary:

This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.

Overall, this book shows the range and impact of Professor Rogers' work in communication science, marketing, organizational change, sociology, and social psychology. Alongside personal narratives and memories of their interactions with Rogers, the contributors provide 'state-of-the-field' reviews, illustrating implications for practice. Together, these essays add up to a stimulating picture of effective social change approaches across disciplines, and will serve as a starting point for future scholarship and practice.

Contents:

1 Communication of Innovations: A Journey with Ev Rogers / James W. Dearing, Arvind Singhal 15

2 Revisiting Diffusion Theory / James W. Dearing, Gary Meyer 29

3 Communication Network Analysis and the Diffusion of Innovations / Thomas W. Valente 61

4 Innovation as a Knowledge Generation and Transfer Process / Dorothy A. Leonard 83

5 On Integrating Social Cognitive and Social Diffusion Theories / Albert Bandura 111

6 Social Marketing and the Broadening of Marketing Movement / Philip Kotler 136

7 Communication and Social Change in Developing Countries / Srinivas Melkote 145

8 Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers / Ronny Adhikarya 172

9 Entertainment-Education and Health Promotion: A Cross-Continental Journey / Arvind Singhal, Kimani Njogu, Martine Bouman, Eliana Elias 199

10 Everett Rogers' Personal Journey: Iowa to Iowa / Corinne L. Shefner-Rogers 230.

Notes:

Includes bibliographical references and indexes.

ISBN:

0761934774

9780761934776

OCLC:

70060974

Online:

Publisher description