Brandscapes : architecture in the experience economy / Anna Klingmann.

Format:

Book

Author/Creator:

Klingmann, Anna.

Contributor:

Wunsch, Aaron V., Former owner.

Graphic Composition, Inc., compositor.

Language:

English

Subjects (All):

Symbolism in architecture.

Architecture--Economic aspects.

Architecture.

Brand name products.

Physical Description:

xii, 364 pages : illustrations ; 24 cm

Other Title:

Architecture in the experience economy

Place of Publication:

Cambridge, Mass. : MIT Press, [2007]

Summary:

Architecture as imprint, brand, as the new media of transformation--of places, communities, corporations, and people.

Contents:

Introduction : Architecture in the experience economy

Eyes which do not see. Liners : from function to experience

Airplanes : from hardware to humanware

Automobiles : from standardization to mass customization

Changing of the code. The experience economy

Architecture as experience

The brand

Added value

Architecture without architects. Architecture with a plot

Living the fully branded experience

Literal brandscapes

Times Square and Potsdamer Platz

NikeTown

Phenomenal brandscapes

Third Street promenade: Evolution into a "flattened" branded landscape

Jerde partnership : reinventing the communal experience

Inspiration.

Marketing without marketers. The choreography of unpredictability

The accommodating critical

Nobrow

Liquid architecture

Datascapes

Time-based strategies

Parametric design

SHoP [architecture firm]

The legacy of modernism

(M)arketing. How marketing trumped (modernist) ideology

Architecture as product : understanding, creating, communicating

(M) Architecture. The lessons of Las Vegas

The inverted shed and the inverted duck

Place marketing

The illusion of plans

From composition to choreography

From object to field

From axis to path

From wall to surface

Pure creation of the mind

The legibility of intention

The discontinuity of stage and backstage

Drama + diversity + detail

Addendum 1 : figural regimes of signification

Addendum 2: the Parthenon

Beyond Bilbao. Architecture as a catalyst for urban renewal

Architecture as brand equity

Architecture as spectacle

Architecture as a brand. Corporate branding

The tension between market and place

Corporate architecture

The case of Volkgswagen and Ford

From impact to contact

Inspiration

Urban branding

Think locally, act globally

Architecture as a marketing tool

Concept engineering

Residential branding

Brandism™

The brand called "You"

Ten reminders to architects. From product to brand

From need to desire

From performance to experience

From plan to choreography

From program to ambience

From function to form

From commodity to catalyst

From physical to human context

From object to subject

Bridging the gap. Afterword.

Notes:

Includes bibliographical references (pages [331]-350) and index.

Set by Graphic Composition, Inc.

Local Notes:

Athenaeum circulating copy: From the Library of Aaron V. Wunsch.

ISBN:

0262113031

9780262113038

OCLC:

71312865