2 options
Marketing mavens / Noel Capon.
Lippincott Library HF5415.55 .C37 2007
Available
- Format:
- Book
- Author/Creator:
- Capon, Noel.
- Language:
- English
- Subjects (All):
- Relationship marketing.
- Customer relations.
- Marketing--Management.
- Marketing.
- Physical Description:
- x, 307 pages ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York : Crown Business, [2007]
- Summary:
- Capon redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyones business--not the domain of a few specialists--readers can get their business in step with the way the world really works and start creating customers.
- Contents:
- The new market model
- Execution in marketing
- Identifying opportunities
- Matching markets with competencies
- Segmenting to find the sweet spots in a market that matters
- Meeting customer needs and beating competition
- Structuring systems and processes to serve customers
- Creating a company-wide marketing culture
- Measuring enterprise and market for a custom fit
- Conclusion : sustaining marketing excellence.
- Notes:
- Includes bibliographical references (pages [289]-293) and index.
- ISBN:
- 9780307354099
- 0307354091
- OCLC:
- 77116917
- Online:
- Contributor biographical information
- Publisher description
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.