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Big winners and big losers : the 4 secrets of long term -business success and failure / Alfred A. Marcus.
LIBRA HF5386 .M3089 2006
Available from offsite location
- Format:
- Book
- Author/Creator:
- Marcus, Alfred A. (Alfred Allen), 1950-
- Language:
- English
- Subjects (All):
- Success in business--Case studies.
- Success in business.
- Corporations.
- Industrial management--Case studies.
- Industrial management.
- Corporations--Case studies.
- Business failures.
- Strategic planning.
- Management.
- Genre:
- Case studies.
- Physical Description:
- xxv, 396 pages : illustrations ; 24 cm
- Place of Publication:
- Upper Saddle River, N.J. : Wharton School Pub., [2006]
- Contents:
- Introduction
- Persistent winning and losing
- Companies that hit and missed the mark
- Winners
- Companies that keep winning
- Sweet spots
- Agility
- Discipline
- Focus
- Losers
- Companies that keep losing
- Sour spots
- Rigidity
- Ineptness
- Diffuseness
- Conclusion
- Wining and losing practices
- Turnarounds
- Appendix A: Best sellers compared
- Appendix B: Using the stock market as an indicator
- Appendix C: Additional data on the companies
- Appendix D: Patterns of winning and losing companies.
- Notes:
- Includes bibliographical references (pages 345-369) and index.
- ISBN:
- 0131451324
- 9780131451322
- OCLC:
- 60669029
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