Understanding global media / Terry Flew.

Format:

Book

Author/Creator:

Flew, Terry.

Language:

English

Subjects (All):

Communication, International.

Globalization.

Physical Description:

x, 261 pages : illustrations ; 24 cm

Place of Publication:

Basingstoke [England] ; New York : Palgrave Macmillan, 2007.

Summary:

Communications media are central to the major developments of modern societies. They constitute the principal means through which people worldwide are both informed and entertained, and develop an understanding of their social and cultural environments.

Understanding Global Media is a comprehensive and timely review of media production and reception worldwide. Drawing on a range of perspectives not normally grouped together, Terry Flew assesses:

How global media has developed historically, and in what way globalization has changed the media sector.

Whether global media services operate differently in specific regional and national markets.

In what way programmes such as Big Brother and Who Wants to be a Millionaire are adapted worldwide, and what linguistic and cultural factors affect tradability.

What regulations are in place for global media organizations and how they operate.

Written by a renowned author, and with case studies from throughout the world, this text provides an invaluable resource for anyone new to the study of media and globalization.

Contents:

1 Introduction to Global Media: Key Concepts 1

Introduction 4

Media and Power

Media Markets: Audiences, Advertisers, Finance and Creative Content 8

Media Organizations and Policy 14

Media and Culture 18

New Media Technologies 21

Media in Space: Understanding Global Media 24

2 Theories of Global Media 30

Introduction 30

Critical Political Economy 30

Cultural Studies 37

Institutionalism, Media Corporations and Public Policy 43

Rethinking State Capacities: Cultural Policy Studies 47

Cultural and Economic Geography 50

Theories of `Strong Globalization' and their Critics 54

Strong Globalization Theories: a Critique 58

3 Globalization and Global Media Corporations 66

Introduction: Globalization and the Media 66

Critical Political Economy and Global Media 72

Questioning Media Globalization 80

New Theories of Globalization and Foreign Investment: Perspectives from Economic Geography 91

4 Global Media, the Knowledge Economy and the New Competition 98

Introduction 98

Knowledge Economy 99

New Competition 102

Network Organization 106

Clusters and the Economic Geography of Competitive Advantage 108

Global Production Networks 112

Globalization and the Continuing Social Embeddedness of Market Relations 117

Asymmetrical Interdependence and Cultural Reconversion 121

Revising Cultural Imperialism: Cultural and Economic Perspectives 124

The Globalization of Media Production Centres: `Race to the Bottom' or Cultural Technology Transfer? 128

5 Global Media Cultures 138

Introduction: Four Ways to Think about Culture 138

Integrating Diverse Conceptions of Culture 144

Culture and Citizenship 156

Global Culture, Identity and Hybridity 162

6 From Sovereignty to Software: National Media Policies in an Age of Global Media 170

Introduction: Beyond National Culture? 170

Media Policy and the Regulatory State 171

Cultural Policy and the Portective State: the State in its Ordinary Dimension 174

The Limits of Cultural Policy in the Contemporary Global Media Context 176

Creative Industries Policy and the Enabling State 178

Sub-national Cultural Policy: Creative Cities and Creative Clusters 184

Supra-national Media and Cultural Policy: Trade Agreements, Cultural Diversity and Global Civil Society 191

The World Summit on the Information Society (WSIS) 197

Conclusion: Theories of Global Media Revisited 205

How Significant Is Media Globalization? 207

The Knowledge Economy and the Creative Industries: Different Ways of Thinking about Global Media 209

The Politics of Globalization and Media Policy: Beyond Sanguinity and Critique 212.

Notes:

Includes bibliographical references (pages 223-252) and index.

ISBN:

9781403920485

1403920486

9781403920492

1403920494

OCLC:

77004129

Online:

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