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Cancer activism : gender, media, and public policy / Karen M. Kedrowski, Marilyn Stine Sarow.
Table of contents only Available online
View online- Format:
- Book
- Author/Creator:
- Kedrowski, Karen M.
- Language:
- English
- Subjects (All):
- Breast--Cancer--Political aspects--United States.
- Breast.
- Breast--Cancer--Political aspects.
- United States.
- Breast--Cancer--Social aspects--United States.
- Breast--Cancer--Social aspects.
- Prostate--Cancer--Political aspects--United States.
- Prostate.
- Prostate--Cancer--Political aspects.
- Prostate--Cancer--Social aspects--United States.
- Prostate--Cancer--Social aspects.
- Breast Neoplasms.
- Mass Media.
- Patient Advocacy.
- Prostatic Neoplasms.
- Public Policy.
- Social Marketing.
- Medical Subjects:
- Breast Neoplasms.
- United States.
- Mass Media.
- Patient Advocacy.
- Prostatic Neoplasms.
- Public Policy.
- Social Marketing.
- Physical Description:
- xxiii, 288 pages : illustrations ; 24 cm
- Place of Publication:
- Urbana : University of Illinois Press, [2007]
- Summary:
- Cancer Activism explores the interplay between advocacy, the media, and public perception through an analysis of breast cancer and prostate cancer activist groups over a nearly twenty-year period. Despite both diseases having nearly identical mortality and morbidity rates, Karen M. Kedrowski and Marilyn Stine Sarow present evidence from more than 4,200 news articles to show that the different groups have had markedly different impacts. They trace the rise of each movement from its beginning and explore how discussions about the diseases appeared on media, public, and government agendas. In an important exception to the feminist tenet that women as a group hold less power than men. Kedrowski and Sarow demonstrate that the breast cancer movement is not only larger and better organized than the prostate cancer movement, it is also far more successful at shaping media coverage, public opinion, and government policy.
- Contents:
- Two activist movements emerge
- A typology of grassroots survivors' organizations
- Breast cancer and prostate cancer in the media
- The public face of cancer: breast cancer and prostate cancer and public perceptions of risk
- Media advocacy evidence
- Two cancers go to Congress: media advocacy and the policy agenda
- Agenda maintenance: the politics of issue definition and framing
- Ribbon wars: cause-related marketing and the selling of breast cancer and prostate cancer
- Policy dilemmas and maturing movements.
- Notes:
- Includes bibliographical references (pages [245]-278) and index.
- ISBN:
- 9780252031984
- 0252031989
- OCLC:
- 76940038
- Online:
- Publisher description
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