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New ideas from dead CEOs : lasting lessons from the corner office / Todd Buchholz.

Lippincott Library HC102.5.A2 B77 2007
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Format:
Book
Author/Creator:
Buchholz, Todd G.
Language:
English
Subjects (All):
Chief executive officers--United States--Biography.
Chief executive officers.
Businesspeople.
History.
United States.
Businesspeople--United States--History--20th century.
Entrepreneurship--United States--Case studies.
Entrepreneurship.
Success in business--United States--Case studies.
Success in business.
Genre:
Biographies.
Case studies.
Physical Description:
xiv, 300 pages ; 24 cm
Edition:
First edition.
Place of Publication:
New York : Collins, [2007]
Summary:
The author of the bestselling "New Ideas from Dead Economists" brings to life history's greatest CEOs--from Ray Kroc to Este Lauder--and shows how their lives, leadership, and lessons can teach and inspire modern leaders.
Contents:
A.P. Giannini : Bank of America, the gladiator of banking
Thomas Watson, Sr. and Jr. : IBM, a tale of two Watsons
Mary Kay Ash and Estee Lauder : the most beautiful balance sheets
Mary Kay Ash
Estee Lauder, even the rich like freebies
David Sarnoff : the road to 30 Rock
Ray Kroc, McDonalds king of the road
Akio Morita : Sony, the sound of the people
Walt Disney : Disney, the imagination machine
Sam Walton : Wal-Mart, a penny saved is a billion earned.
Notes:
Includes bibliographical references (pages [271]-285) and index.
ISBN:
9780061197628
0061197629
OCLC:
78893774

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