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A survey of marketing research: organization, functions, budget, compensation.
LIBRA 385.06 Am349 no.6
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Marketing Association.
- Series:
- Marketing for executives series ; no. 6.
- Marketing for executives series ; no. 6
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 70 pages : diagrams (part color) ; 22 x 29 cm.
- Edition:
- [Revised edition] Edited by Dik Warren Twedt.
- Place of Publication:
- Chicago, [publisher not identified], 1963.
- OCLC:
- 1867071
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