Museum management and marketing / edited by Richard Sandell and Robert R. Janes.

Format:

Book

Contributor:

Sandell, Richard, 1967-

Janes, Robert R., 1948-

Series:

Leicester readers in museum studies

Language:

English

Subjects (All):

Museums--Management.

Museums.

Museums--Marketing.

Physical Description:

xviii, 420 pages : illustrations ; 26 cm.

Place of Publication:

London ; New York : Routledge, 2007.

Summary:

Museum Management and Marketing reflects upon key trends that have emerged in the application of management and marketing method and theory within the museum and highlights innovative new research and thinking. The Reader considers trends and issues in museum management and marketing from diverse critical perspectives, drawing together a selection of high-quality, intellectually robust and stimulating articles on both theoretical and practice-based learning in the field.

The Reader is divided into three main sections. The first addresses the implications of the rapidly shifting contexts within which museums now operate and considers the fundamental reorientation of museum roles and purposes that have occurred in response to rapid and turbulent change. The second section highlights developments in museum management, exploring issues including leadership, strategic planning, performance measurement and workforce development which have emerged as especially critical to contemporary management thinking and practice. The final section offers wide-ranging perspectives on the increasingly important role of marketing and considers its tremendous potential to shape the relationships which museums have with their audiences and other stakeholders. Bringing together a collection of key writings concerned with the investigation, study and practice of management and marketing in the museum, this volume will be invaluable to students and museum professionals who wish to develop their knowledge of this ever-changing and challenging field.

Contents:

Complexity and creativity in contemporary museum management

Leading change : why transformation efforts fail

From being about something to being for somebody : the ongoing transformation of the American museum

Museums : challenges for the 21st century

Embracing organizational change in museums : a work in progress

Museum staff perspectives on organizational change

The effective management of museums : cohesive leadership and visitor-focused public programming

The university art museum : defining purpose and mission

Strategic management for visitor-oriented museums : a change of focus

Liberty Science Center in the United States : a mission focused on external relevance

Measuring social value

Beyond big and awesome : outcome based evaluation

The strategic significance of workforce diversity in museums

Volunteers in the heritage sector : a neglected audience?

Emotional intelligence, passion, and museum leadership

Visionary leadership and missionary zeal

Interim directorships in museums : their impact on individuals and significance to institutions

The marketing approach in museums

Can museums be all things to all people? : mission, goals, and marketing's role

Strangers, guests, or clients? : visitor experiences in museums

Museum marketing : understanding different types of audiences

Expanding the museum audience through visitor research

Revisiting membership scheme typologies in museums and galleries

A delicate balance : museums and the marketplace

The impact of free entry to museums.

Notes:

Simultaneously published in the USA and Canada.

Includes bibliographical references and index.

ISBN:

041539628X

9780415396288

0203964195

9780203964194

0415396298

9780415396295

OCLC:

70483418