Harvard business review on strategic sales management.

Format:

Book

Series:

Harvard business review paperback series

The Harvard business review paperback series

Language:

English

Subjects (All):

Sales management.

Physical Description:

vii, 197 pages : illustrations ; 21 cm.

Other Title:

Strategic sales management

Place of Publication:

Boston, Mass. : Harvard Business School, [2007]

Summary:

Based on the July-August 2006 special issue on sales.

Contents:

How right should the customer be? / Erin Anderson and Vincent Onyemah

Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer

Understanding what your sales manager is up against / Barry Trailer and Jim Dickie

Better sales networks / Tuba èUstèuner and David Godes

Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion

The sales learning curve / Mark Leslie and Charles A. Holloway

The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss.

Notes:

Based on the July-August 2006 special issue of the Harvard business review.

Includes index.

ISBN:

9781422114926

1422114929

OCLC:

81861545