Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

Format:

Book

Author/Creator:

Kumar, Nirmalya.

Contributor:

Steenkamp, Jan-Benedict E. M.

Class of 1939 Fund.

Language:

English

Subjects (All):

Branding (Marketing).

Physical Description:

xvii, 270 pages : illustrations ; 24 cm

Place of Publication:

Boston, Mass. : Harvard Business School Press, [2007]

Contents:

Brand under attack from private labels

Retailer strategies vis-áa-vis private labels

Competing on price with traditional private labels

Competing on quality with premium store brands

Competing for the rational consumer with value innovator own labels

Encircling manufacturer brands with retailer brand portfolios

Creating successful private labels is about more than just price

Maximizing retailer profitability using private labels

Manufacturer strategies vis-áa-vis private labels

Produce private labels for greater profits

Partner effectively to craft win-win relationships

Innovate brilliantly to beat private labels

Fight selectively to marshall resources against private labels

Create winning value propositions for manufacturer brands

Conclusion

Are brands dead?.

Notes:

Includes bibliographical references (pages [231]-247) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Class of 1939 Fund.

ISBN:

1422101673

9781422101674

OCLC:

70718279