Health communication : from theory to practice / Renata Schiavo.

Format:

Book

Author/Creator:

Schiavo, Renata.

Language:

English

Subjects (All):

Communication in medicine--United States.

Communication in medicine.

Health promotion--United States.

Health promotion.

United States.

Health planning--United States.

Health planning.

Delivery of Health Care.

Communication.

Health Planning.

Program Development.

Medical Subjects:

Delivery of Health Care.

Communication.

Health Planning.

Program Development.

Physical Description:

xxiv, 436 pages : illustrations ; 23 cm

Edition:

First edition.

Place of Publication:

San Francisco : Jossey-Bass, [2007]

Summary:

"Health Communications: From Theory to Practice" is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Contents:

What is health communication?

Current health communication theories and issues

Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness

Interpersonal communications

Public relations and public advocacy

Community mobilization

Professional medical communications

Constituency relations in health communication

Overview of the health communication planning process

Situation analysis and audience profile

Identifying program objectives and strategies

Developing tactical and evaluation plans

Implementing, monitoring, and evaluating a health communication program.

Notes:

Includes bibliographical references (pages 379-411) and indexes.

ISBN:

0787982059

9780787982058

OCLC:

77485909