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Elements of marketing / Paul D. Converse, Harvey W. Huegy [and] Robert V. Mitchell.
LIBRA 385 C7 1965
Available from offsite location
- Format:
- Book
- Author/Creator:
- Converse, Paul D. (Paul Dulaney), 1889-1968.
- Huegy, Harvey W. (Harvey Wilborn), 1903- author.
- Mitchell, Robert Victor, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xv, 710 pages : illustrations ; 24 cm
- Edition:
- Seventh edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1965]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 241989
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