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Ad*Access / John W. Hartman Center for Sales, Advertising, and Marketing History.

Online resource Available online

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Format:
Book
Contributor:
John W. Hartman Center for Sales, Advertising & Marketing History.
Duke University. Digital Scriptorium
J. Walter Thompson Company
Language:
English
Subjects (All):
Advertising--United States--Databases.
Advertising.
Advertising--Canada--Databases.
Women--Health and hygiene.
Women.
Railroad travel--United States--History.
Railroad travel.
Hygiene products.
World War, 1939-1945--Mass media and the war.
World War, 1939-1945.
Advertising--Airlines.
Advertising, Magazine--Canada--History.
Advertising, Magazine.
Advertising--United States--History--World War, 1939-1945.
Advertising--United States--History--Databases.
Radio--History.
Radio.
History.
Television--History.
Television.
Advertising--Toilet preparations.
Advertising--Transportation.
Mass media--Social aspects--United States--History.
Mass media.
Advertising, Magazine--United States--History.
Cosmetics--History.
Cosmetics.
Advertising--Social aspects--United States--History.
Duke University. Special Collections Library.
Advertising--Social aspects.
Mass media--Social aspects.
United States.
Canada.
Private universities and colleges.
Academic libraries.
Advertising--Databases.
Durham (N.C.).
North Carolina.
Local Subjects:
Duke University. Special Collections Library.
Private universities and colleges.
Academic libraries.
Advertising--Databases.
Durham (N.C.).
North Carolina.
Genre:
Databases.
Physical Description:
polychrome
Other Title:
Adaccess
Place of Publication:
[Durham, N.C.] : Digital Scriptorium, Rare Book, Manuscript, and Special Collections Library, Duke University, [1999]
System Details:
Mode of access: World Wide Web.
text file
Summary:
Presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Concentrates on five main subject areas: radio, television, transportation, beauty and hygiene, and World War II, providing a view of a number of major campaigns and companies through images preserved in the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.
Contents:
Browse Ad*access
Search Ad*access database
Timeline
About Ad*access
Technical information
Frequently asked questions.
Credits:
Lynn Pritcher, Project Manager; Steve Hensen, Project Director; Ellen Gartrell and staff of Hartman Center for Sales, Advertising & Marketing History, item selelction and description; Stephen Miller, EAD encoding; Paul Mangiafico, director of the Digital Scriptorium.
Notes:
Title from Web page (viewed June 17, 1999).
OCLC:
52464639

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