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Social networks and marketing / Christophe van den Bulte, Stefan Wuyts.
Lippincott Library HF5414 .V35 2007
Available
- Format:
- Book
- Author/Creator:
- Van den Bulte, Christophe.
- Series:
- Relevant knowledge series
- Language:
- English
- Subjects (All):
- Marketing.
- Social networks.
- Physical Description:
- x, 127 pages : illustrations ; 23 cm.
- Place of Publication:
- Cambridge, MA : Marketing Science Institute, [2007]
- Notes:
- Includes bibliographical references (pages 99-122).
- ISBN:
- 9780965711487
- 096571148X
- OCLC:
- 123575934
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