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Marketing metrics and financial performance / Donald R. Lehmann, David J. Reibstein.
Lippincott Library HF5415.2 .L387 2006
Available
- Format:
- Book
- Author/Creator:
- Lehmann, Donald R.
- Series:
- Relevant knowledge series
- Language:
- English
- Subjects (All):
- Marketing research.
- Performance--Measurement.
- Performance.
- Physical Description:
- xv, 92 pages ; 23 cm.
- Place of Publication:
- Cambridge, Mass. : Marketing Science Institute, [2006]
- Notes:
- Includes bibliographical references (pages 69-73)
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Ellis D. Williams, College 1865, Endowment Fund.
- ISBN:
- 0965711471
- 9780965711470
- OCLC:
- 86077083
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