Marketing and football : an international perspective / edited by Michel Desbordes.

Format:

Book

Contributor:

Desbordes, Michel.

Series:

Sports marketing series

Language:

English

Subjects (All):

Soccer--Social aspects--Cross-cultural studies.

Soccer.

Soccer--Marketing.

Soccer--Social aspects.

Genre:

Cross-cultural studies.

Physical Description:

xxvi, 518 pages : illustrations ; 24 cm.

Edition:

First edition.

Place of Publication:

Amsterdam ; Boston : Butterworth-Heinemann, 2007.

Contents:

pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt

2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg

B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes

4. Co-marketing : a new challenge for football managers / Sergio Cherubini

5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi

6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel

7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente

C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos

9. Marketing football in the Republic of Ireland / Anne Bourke

10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen

pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi

12. Football business in Japan / Yoshinori Okubo

13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel

14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird

15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu

16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar

17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.

Notes:

Includes bibliographical references and index.

ISBN:

9780750682046

0750682043

OCLC:

70881977

Online:

Publisher description