Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner Lotenberg.

Format:

Book

Author/Creator:

Siegel, Michael, M.D

Contributor:

Lotenberg, Lynne Doner.

Language:

English

Subjects (All):

Public health campaigns.

Public Health.

Marketing of Health Services.

Social Change.

Public health--Marketing.

Public health.

Medical Subjects:

Public Health.

Marketing of Health Services.

Social Change.

Physical Description:

xx, 608 pages : illustrations ; 23 cm

Edition:

Second edition.

Place of Publication:

Sudbury, Mass. : Jones and Bartlett Publishers, [2007]

Contents:

Emerging threats to the public's health: the need for social change

Marketing social change: a challenge for the public health practitioner

Marketing social change: an opportunity for the public health practitioner

Emerging threats to the survival of public health

Marketing public health: a challenge for the public health practitioner

Marketing public health: an opportunity for the public health practitioner

Urunana: radio health communication: a case study from Rwanda

Marketing public health as an institution: a case study

Applying marketing principles to public health

The planning process

Formative research

Framing and delivering the message: crafting communication strategies

Translating strategy into tactics

Working with partners, allies, coalitions, and intermediaries

Promotional materials and activities

Monitoring and refining implementation: process evaluation tools

Outcome evaluation issues and designs

Overview of common theories and marketing research methods.

Notes:

Includes bibliographical references and index.

ISBN:

0763738913

9780763738914

OCLC:

70292095