The PDMA handbook of new product development / edited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.

Format:

Book

Contributor:

Kahn, Kenneth B.

Product Development & Management Association.

Alumni and Friends Memorial Book Fund.

Language:

English

Subjects (All):

New products--United States--Management--Handbooks, manuals, etc.

Product management--United States--Handbooks, manuals, etc.

Product management.

New products.

Management.

United States.

Genre:

Handbooks and manuals.

Physical Description:

xiii, 625 pages : illustrations ; 25 cm

Edition:

Second edition.

Other Title:

Handbook of new product development

Place of Publication:

Hoboken, N.J. : Wiley, [2005]

Summary:

The completely revised and updated "bible" of new product development: "The PDMA Handbook of New Product Development, Second Edition". "The PDMA Handbook of New Product Development, Second Edition" provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Contents:

New products

what separates the winners from the losers and what drives success / Robert G. Cooper

A new product's development strategy: formulation and implementation / George Castellion

New-product portfolio planning and management / Marvin L. Patterson

Implementing product development / Paul O'Connor

Process ownership / Dr. W.M. Watson

The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen

Service development / Thomas D. Kuczmarski and Zachary T. Johnston

Innovation in large companies: approaches and organizational architecture / Peter A. Koen

Managing product development project teams / Hans J. Thamhain

Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan

Distributed new product development (DNPD) / Stefan Heck and TJ Grewal

Accelerated product development / Preston G. Smith

Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld

Obtaining customer needs for product development / Abbie Griffin

Contextual research for new product development / Chris V. Conley

Interacting with customers in the new product development process / Ian Alam

Getting lightning to strike / Christopher W. Miller

Quantitative market research / Brian D. Ottum

Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar

Technology management / Greg Evans and Patrice Gausselin

Gate decisions / Jeffrey B. Schmidt

Winning product review approval / Bob Lonadier

Approaches to new product forecasting / Kenneth B. Kahn

Enhancing new product development success through industrial design strategy / Robert W. Veryzer

Building a bridge to the end-user / Joseph Juratovac

Human factors engineering considerations in new product development / Mary Hoffman Pancake

Design becomes reality-rapid prototyping / Raymond Sander

Risk tools for technical development / Steven R. Nelson and Fritz Eubanks

Using an effective metrics program to support business objectives / Amy Chan

Managing new product and service launch / Sue Nagle

Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank

Market testing and postlaunch evaluation for consumer goods / David W. Olson

Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines

Product obsolescence and discontinuation / Elizabeth Jackson

Lessons learned from outstanding corporate innovators / Douglas Boike et al.

First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.

Notes:

Includes bibliographical references and indexes.

Local Notes:

Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.

ISBN:

0471485241

9780471485247

OCLC:

54365528

Online:

Publisher description

Contributor biographical information