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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan.
Lippincott Library HF5416.5 .N34 2006
Available
LIBRA HF5416.5 .N34 2006
Available from offsite location
- Format:
- Book
- Author/Creator:
- Nagle, Thomas T., 1951-
- Language:
- English
- Subjects (All):
- Pricing.
- Marketing--Decision making.
- Marketing.
- Physical Description:
- xv, 349 pages : illustrations ; 24 cm
- Edition:
- Fourth edition.
- Place of Publication:
- Upper Saddle River, NJ : Pearson/Prentice Hall, [2006]
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
- ISBN:
- 0131856774
- OCLC:
- 61864256
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