Public affairs in practice : a practical guide to lobbying / Stuart Thomson and Steve John.

Format:

Book

Author/Creator:

Thomson, Stuart, 1972-

Contributor:

John, Steve.

Series:

PR in practice series

Language:

English

Subjects (All):

Lobbying.

Pressure groups.

Physical Description:

xvii, 168 pages ; 24 cm.

Place of Publication:

London ; Philadephia : Kogan Page, 2007.

Summary:

Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. "Public Affairs in Practice" is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising the profile of an organization. Not only do the authors consider established markets (the US, UK and Western Europe), but also the opportunities presented to companies by the EU accession states and China, where there are currently very few public affairs professionals. With case studies and tips from industry professionals, this is a practical how-to guide for both practitioners and students.

Contents:

Public affairs in practice 2

What is lobbying? 3

Lobbying or public affairs? 4

How the UK public affairs industry has changed 5

What difference does public affairs make? 7

Public affairs around the globe 8

Getting into public affairs 11

Early stages 14

Codes of conduct 15

Overall 16

2 The art of lobbying 19

Why lobby? 20

Monitoring 21

What do you want to do? 24

How policy is made in the UK 25

Policy 33

How to lobby 39

Contact programme 40

Meetings 45

Local government 47

Scotland 48

Wales 50

Europe 51

Global institutions 55

General rules 57

3 Reputation and the media 63

Media relations 64

Crisis management 70

4 Managing issues 83

Get to the heart of the issue 83

Building the evidence 86

Think tanks 88

Economic consultancies 90

Business schools 91

Polling organizations 92

Building support 93

5 Stakeholder relations 105

The value of stakeholders 106

Identify your stakeholders 107

Understanding your stakeholders 109

Engaging your stakeholders 111

Planning communications 112

6 Corporate social responsibility 121

Measuring CSR 123

The growth of CSR 124

Why CSR? 125

The role of government 128

Impact of CSR on public affairs 130

On a personal level 142

Future trends and developments 143

Overall 146

Public affairs - a checklist 147

Appendix - codes of conduct 149

CIPR 149

APPC 150

PRCA 152

EPACA 154

EULobby.net 155

SEAP 158.

Notes:

Includes bibliographical references and index.

ISBN:

074944472X

OCLC:

69241460