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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
Lippincott Library HD9349.S634 P462 2007
Available
- Format:
- Book
- Author/Creator:
- Capparell, Stephanie.
- Series:
- Wall Street journal book
- Wall Street journal books
- Language:
- English
- Subjects (All):
- PepsiCo, Inc--Employees--Recruiting--History.
- PepsiCo, Inc.
- Employees.
- History.
- African American executives--United States--History.
- African American executives.
- Cola drinks--United States--Marketing--History.
- Cola drinks.
- African American consumers--United States--History.
- African American consumers.
- Marketing.
- United States.
- Physical Description:
- xvii, 349 pages, 16 unnumbered pages of plates : illustrations ; 24 cm.
- Place of Publication:
- New York : Free Press, [2007]
- Summary:
- This inspirational work follows the pioneering successes of a group of 12 African-American marketing executives at Pepsi Cola in the late 1940s and early 1950s who paved the way for a more inclusionary marketing plan that helped transform U.S. business and society in the post-war years.
- Notes:
- Includes bibliographical references (pages 289-329) and index.
- ISBN:
- 0743265718
- OCLC:
- 72799431
- Online:
- Publisher description
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