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After sixty : marketing to baby boomers reaching their big transition years / Leslie M. Harris, Michelle Edelman, editors.
Lippincott Library HF5415.13 .A39 2006
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing.
- Market segmentation.
- Baby boom generation.
- Older consumers--United States.
- Older consumers.
- United States.
- Consumer behavior--United States.
- Consumer behavior.
- Physical Description:
- xiii, 194 pages : illustrations, maps ; 24 cm
- Place of Publication:
- Ithaca, NY : Paramount Market Pub., 2006.
- Summary:
- Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Edith E. Clark Endowment Fund.
- ISBN:
- 097866020X
- 9780978660208
- OCLC:
- 76275797
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