The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan.

Format:

Book

Author/Creator:

Khan, Kaleem Mohammed, 1951-

Contributor:

Khan, Mohammed Naved, 1969-

Language:

English

Subjects (All):

Marketing--Dictionaries.

Marketing.

Genre:

Dictionaries.

Physical Description:

352 pages : illustrations ; 25 cm

Place of Publication:

New Delhi ; Thousand Oaks, Calif.; London : Response Books, 2006.

Summary:

In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: General marketing Consumer behavior Advertising Sales promotion Sales management Retailing International marketing E-marketing Services marketing Examples, illustrations, figures, and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants.

Notes:

Includes bibliographical references (pages [350]-352).

ISBN:

0761935010

9780761935018

817829656X

9788178296562

OCLC:

70668608

Publisher Number:

9780761935018

Online:

Publisher description