Mass communication in India : a sociological perspective / J.V. Vilanilam.

Format:

Book

Author/Creator:

Vilanilam, John V.

Language:

English

Subjects (All):

Mass media--India--History.

Mass media.

Mass media--History.

History.

India.

Physical Description:

223 pages ; 22 cm

Place of Publication:

New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2005.

Summary:

This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: Emphasizes the distinction between communication and mass communication-the former being a two-way exchange and the latter mostly a one-way communication. Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. Highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century. Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

Stressing that the goal of communication is to bring people together on the basis of a just, peaceful and humane order, the author maintains that efforts must be made to spread communication so that it can serve as an instrument of social change, and become a vital tool in the hands of ordinary people. Providing a critical and analytical assessment of the performance of the media in India, this comprehensive book will be used as a text by students of journalism, mass communications and media studies.

Contents:

Chapter 1 Communication and Society: An Overview 15

The Five Components of Communication

The Pyramid of Communication in Society

What is Journalism?

Media Convergence: The Interrelationship among the Media

Media Ownership

Dysfunctions of Mass Communication

Some Experts' Views on the Media

Chapter 2 Early Years of the Print Media 47

European Connection

The First Indian Newspaper

The Major Indian Language Newspapers

Growth of Journalism in the 19th Century: An Overview

The Sociological Background of the Growth of Journalism

Colonialism and Its Economic Impact on India

Chapter 3 National and International News Agencies-the Backbone of Modern Communication 69

Reuters

The Associated Press (AP)

Agence France-Presse (AFP)

Other Major Agencies

Indian News Agencies

Financial News Agencies

Cable News Network (CNN)

Chapter 4 Gandhian Journalism and the Journalism of the 21st Century 80

The Indian Press at Independence and Today

Changes in Technology and the Advent of New Journalism

Editorialization

Journalism as a Public Trust (The Salzburg Declaration)

Conglomeration and Concentration of Ownership

Freedom of the Press

Chapter 5 Image Up, Word Down: The Rise of Audiovisual Media 106

Illumination (Illustration) of Written Material

Photography and Photojournalism

Digitalization

The Basics of Electronics

Chapter 6 Film: The Further Expansion of Audiovisual Wisdom 121

Cinema in India

Evolution of the Movie Industry in India

The Introduction of Sound

Chapter 7 Radio: The First Real Electronic Medium 135

Radio in India

Radio Programming

Chapter 8 Television: An Endless Parade 147

The Pioneers of Television

The Spread of Television

Doordarshan

Satellite Instructional Television Experiment (SITE)

The Sociocultural and Economic Aspects of TV in India

TV and Cultural Imperialism

Chapter 9 The New Media: Multimedia Born out of Convergence 164

'Compunication', or Computerized Communication

Computer Graphics

Electronic Newspapers and Books

Films

The Digital Music Records Industry

Media and Sports

Violence, Sex and the V-Chip

'Shockumentaries'

The Digital Revolution

Sound Recording and the Music Industry

The Internet

Chapter 10 Communication Technology with a Human Face: The Challenge of the 21st Century 186

Can Technology Make Mass Communication Two-Way?

EDUSAT and Human Development.

Notes:

Includes bibliographical references (pages [211]-216) and index.

ISBN:

0761933719

9780761933717

0761933727

9780761933724

8178295156

9788178295152

OCLC:

60671812

Online:

Publisher description