The secret to GE's success / William E. Rothschild.

Format:

Book

Author/Creator:

Rothschild, William E.

Language:

English

Subjects (All):

General Electric Company--History.

General Electric Company.

General Electric Company--Management.

Electric industries--United States--Management--Case studies.

Electric industries.

Management.

History.

United States.

Genre:

Case studies.

Physical Description:

xvi, 293 pages : illustrations ; 24 cm

Place of Publication:

New York : McGraw-Hill, [2007]

Summary:

In The Secret to GE's Success, Bill Rothschild, former GE senior strategist, draws out the key management lessons from GE's entire history to show leaders everywhere how they can achieve GE-like success in their own organizations. This compelling strategic leadership book looks at the four stages of GE's development-and explains how the successes and failures of each period contributed to making GE a world-class company.

Rothschild analyzes in detail the five factors that have been the hallmarks of all GE leadership teams throughout its history: 1. Having the right leaders for the right time, 2. Developing flexible strategies and the ability to adapt, 3. Continually investing in high-potential people, 4. Being proactive, not reactive, to social, political, and economic events, 5. Maintaining discipline and consistency. Filled with fascinating "behind-the scenes" accounts of GE's best strategic decisions, The Secret to GE's Success features a wealth of practical, hands-on concepts that leaders can successfully apply to any company.

Contents:

Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young

Selecting the wrong technology

Becoming the leader

Seeking advice and sharing the wealth

Staying # 1

Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch

Winning the war

Decentralized growth

Professional management

The conversion of Ronald Reagan

GE can do anything it wants to do

Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch

Admitting mistakes

Pruning and divesting

Nothing is sacred

GE's cultural revolution

Back to the future : GE's fourth stage, 2001 to present, Immelt

Go big!

More cultural changes

Success factors.

Notes:

Includes bibliographical references (pages 271-274) and index.

ISBN:

0071475931

OCLC:

71275482

Online:

Publisher description