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The evolution of media / A. Michael Noll.
LIBRA P96.T42 N65 2007
Available from offsite location
- Format:
- Book
- Author/Creator:
- Noll, A. Michael.
- Language:
- English
- Subjects (All):
- Mass media and technology--History.
- Mass media and technology.
- History.
- Physical Description:
- x, 203 pages : illustrations ; 23 cm
- Place of Publication:
- Lanham : Rowman & Littlefield Publishers, [2007]
- Summary:
- A concise introduction to communication media's past, present, and future, The Evolution of Media is unique in that it addresses both mass media-radio, television, and print-and interpersonal media-telephony, computer communication, and new technologies. The first part of the book describes the history and development of media technology; the second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
- Contents:
- Part I Understanding Communication Media 13
- 2 The Written Word: From Printing to the Internet 15
- 3 The World of Audio 25
- 4 Still and Moving Images 40
- Part II Comparing Media 55
- 5 A Taxonomy of Communication Media 57
- 6 The Modality, Purpose, and Interactivity of Communication 65
- 7 Technology 73
- 8 Consumer Perspectives 82
- 9 Media Comparisons 90
- 10 Bandwidth 96
- Part III Analyzing Media 101
- 11 Services 103
- 12 Computer Communication 110
- 13 Content and Conduits 121
- 14 Enhancements 128
- 15 Convergence 136
- 16 Industry Structure 144
- Part IV Thinking Strategically 151
- 17 Five Factors for Shaping the Future 153
- 18 Historical Perspectives 160
- 19 Using the Five Factors 165
- Appendix Technology Tutorial 171.
- Notes:
- Includes bibliographical references (pages 189-192) and index.
- ISBN:
- 0742554813
- 0742554821
- OCLC:
- 70778314
- Publisher Number:
- 9780742554818
- 9780742554825
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