It's not just PR : public relations in society / W. Timothy Coombs and Sherry J. Holladay.

Format:

Book

Author/Creator:

Coombs, W. Timothy

Contributor:

Holladay, Sherry J.

Language:

English

Subjects (All):

Public relations--Social aspects.

Public relations.

Physical Description:

vii, 144 pages : illustrations ; 24 cm

Other Title:

It is not just PR

Place of Publication:

Malden, MA : Blackwell Pub., 2007.

Summary:

Public relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside of the industry. The public does not see the way public relations shapes and spins their news; influencing societal values, knowledge, and perceptions. It's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice.

Contents:

Does society need public relations?

Ethical implications of public relations

Who practices public relations?

Public relations influences society

Global effects of public relations.

Notes:

Includes bibliographical references (pages 129-138) and index.

ISBN:

140514405X

1405144068

OCLC:

70219805

Publisher Number:

9781405144056

9781405144063