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Web dragons : inside the myths of search engine technology / Ian H. Witten, Marco Gori, Teresa Numerico.
Table of contents only Available online
View onlineVan Pelt Library TK5105.884 .W55 2007
Available
- Format:
- Book
- Author/Creator:
- Witten, I. H. (Ian H.)
- Series:
- Morgan Kaufmann series in multimedia and information systems.
- Morgan Kaufmann series in multimedia and information systems
- Language:
- English
- Subjects (All):
- Search engines.
- World Wide Web.
- Electronic information resource literacy.
- Physical Description:
- xxi, 261 pages : illustrations ; 24 cm.
- Other Title:
- Inside the myths of search engine technology
- Place of Publication:
- Amsterdam ; Boston : Morgan Kaufmann, [2007]
- Summary:
- This book introduces the changing ways in which information on the Web is located, and how what is presented to us as a result of our search is determined. It is critical, in part, in its presentation of the problems of Web spam and of the current approach to Web searching--and presents solutions that give power to users rather than the advertisers and the search engines.
- Notes:
- Includes bibliographical references (pages 243-249) and indexes.
- ISBN:
- 0123706092
- 9780123706096
- OCLC:
- 70707769
- Publisher Number:
- 9780123706096
- Online:
- Publisher description
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