Pricing and revenue optimization / Robert L. Phillips.

Format:

Book

Author/Creator:

Phillips, Robert L. (Robert Lewis), 1955-

Contributor:

Louis A. Duhring Fund.

Language:

English

Subjects (All):

Pricing.

Revenue management.

Physical Description:

xii, 355 pages : illustrations ; 26 cm

Place of Publication:

Stanford, Calif. : Stanford Business Books, 2005.

Summary:

This is the first comprehensive introduction to the concepts, theories, and applications of pricing an revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.

Contents:

Background and introduction

Introduction to pricing and revenue optimization

Basic price optimization

Price differentiation

Pricing with constrained supply

Revenue management

Capacity allocation

Network management

Overbooking

Markdown management

Customized pricing

Pro and customer acceptance.

Notes:

Includes bibliographical references (pages [337]-343) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Louis A. Duhring Fund.

ISBN:

0804746982

OCLC:

58807386