Capital intentions : female proprietors in San Francisco, 1850-1920 / Edith Sparks.

Format:

Book

Author/Creator:

Sparks, Edith.

Series:

Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, society, & the state

The Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, society, & the state

Language:

English

Subjects (All):

Businesswomen--California--San Francisco--History.

Businesswomen.

Women-owned business enterprises--California--San Francisco--History.

Women-owned business enterprises.

History.

California--San Francisco.

Physical Description:

xv, 329 pages : illustrations, map ; 25 cm.

Place of Publication:

Chapel Hill : University of North Carolina Press, [2006]

Summary:

Late nineteenth-century San Francisco was an ethnically diverse but male-dominated society bustling from a rowdy gold rush, earthquakes, and explosive economic growth. Within this booming marketplace, some women stepped beyond their roles as wives, caregivers, and homemakers to start businesses that combined family concerns with money-making activities. Edith Sparks traces the experiences of these women entrepreneurs, exploring who they were, why they started businesses, how they attracted customers and managed finances, and how they dealt with failure.

Using a unique sample of bankruptcy records, credit reports, advertisements, city directories, census reports, and other sources, Sparks argues that women were competitive economic actors, strategizing how best to capitalize on their skills in the marketplace. Their boardinghouses, restaurants, saloons, beauty shops, laundries, and clothing stores dotted the city's landscape. By the early twentieth century, however, technological advances, new preferences for name-brand goods, and competition from large-scale retailers constricted opportunities for women entrepreneurs at the same time that new opportunities for women with families drew them into other occupations. Sparks's analysis demonstrates that these businesswomen were intimately tied to the fortunes of the city over its first seventy years.

Contents:

Female proprietors and the businesses they started

Why San Francisco women started businesses

How women started businesses

What it took to draw customers

Women as financial managers

When women went out of business.

Notes:

Includes bibliographical references (pages [297]-311) and index.

ISBN:

0807830615

0807857750

OCLC:

68693692

Publisher Number:

9780807830611

9780807857755